tag:blogger.com,1999:blog-1764031298725301479.post5421919087762397389..comments2024-02-15T06:07:24.348-05:00Comments on get visual: Notes from all overdavid brickmanhttp://www.blogger.com/profile/07535127444912888160noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-1764031298725301479.post-64187936773352122662009-07-31T09:34:39.895-04:002009-07-31T09:34:39.895-04:00David, I love your blog and all its contents -- so...David, I love your blog and all its contents -- so comprehensive! I would love your input about culture when the new libraries start opening! Any ideas for the actual openings? I have a planning meeting next week.<br />Take care and good luck with all your endeavors.<br />HollyHolly McKennahttps://www.blogger.com/profile/03100238690969992594noreply@blogger.comtag:blogger.com,1999:blog-1764031298725301479.post-86954014008596658142009-07-29T16:57:03.366-04:002009-07-29T16:57:03.366-04:00Billboard advertising is an ugly medium, from a nu...Billboard advertising is an ugly medium, from a number of standpoints. First, they litter the environment (they have been called "litter on a stick" and made fun of by Ogden Nash, the poet and reformed advertising copywriter). Second, most of them are so poorly designed, they fail to communicate. I could go on third and fourth, but you get my point.<br /><br />However, as long as we have billboards and advertisers who want to use them they are the least expensive form of advertising in terms of impressions (not impressionists - I couldn't resist) those create the art for them could follow some basic principles so that their billboards communicate without visually offending us all. These would be:<br /><br />1. Keep it simple. No more than 6 words total. A human brain cannot process more than that at 55 mph.<br />2. Keep it clear. You only have six words. Choose only those necessary to achieve the desired response (hence, I suspect, the Dove omission).<br />3. Keep it legible. If I'm interested, don't make me get into an accident trying to read your billboard with small type or excessive characters.<br />4. Make it appealing. You are trying to attract my attention, not repulse it.<br />5. Tell me what you want me to do. If you want me to respond, don't make me guess how.<br /><br />I've seen the Clarke billboard in question, although a week or so ago. I seem to remember it being nice looking, got my attention. Didn't catch the Dove omission, but then how could I while driving. I wish it had the closing date of the show on the board so I don't miss it, though it might have. I can't remember, or I was traveling too fast to read everything.<br /><br />Thank you for reminding me about it on your blog. I will be sure to put it on my schedule.Mark Shipleyhttps://www.blogger.com/profile/16901929417150543703noreply@blogger.com